Tokyo, Feb 18, 2005 (JCN) - Taisho Pharmaceutical (TSE: 4535) has announced that it has obtained approval to manufacture a medical hair growth treatment, RiUP for women, on February 17, 2005.
The product name has been established as "RiUP Lady", and the product will be released in March 2005.
Taisho released RiUP (for men) in Japan in June 1999, and was one of the first over-the-counter drugs in Japan without being sold as prescription drugs first. First-year sales reached approximately 30 billion yen; a fact that attracted considerable attention.
The primary ingredient is minoxidil, developed by Upjohn (currently Pfizer Inc.) in the USA as a hair growth stimulant. An approval application for minoxidil was submitted to the Food and Drug Administration (FDA) in 1985, and minoxidil was approved and released as a prescription pharmaceutical product in 1988.
Taisho concluded a licensing agreement with Upjohn in 1985 to develop, manufacture and distribute minoxidil products in Japan, and released RiUP (for men) in 1999.
Although minoxidil is the primary ingredient in both RiUP Lady and RiUP (for men), the dosages, administrations and precautions are different. Men and women have different hairstyles, hair loss areas, mechanisms of hair loss, or buying behavior, etc.
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