Tokyo, Dec 17, 2008 (JCN) - Dentsu Inc. announced it has established an advertising subsidiary in Russia on December 12, 2008, as a joint venture with business partners in Russia, to serve both its Japan-based clients as well as Russian domestic and other international clients.
Dentsu had been conducting its business operations in Russia through Smart Communications, an advertising company and subsidiary of Russia's largest media sales group, Video International Group of Companies.
Dentsu-Smart Holdings has now been established in Amsterdam, the Netherlands, with Dentsu having 51% of its capital. Dentsu-Smart Holdings has acquired full equity of Smart Communications from Video International, and has made the new company, Dentsu-Smart, a 100%-owned subsidiary.
Dentsu, along with Alexander Romanov, the President of Smart Communications, and Alexander Mitroshenkov, Dentsu's partner in Russia, will manage the operations of Dentsu-Smart.
Alexander Romanov says that Dentsu-Smart will become one of the core agencies of the Dentsu Group, providing integrated communications services across Russia and most of the CIS countries in collaboration with partner agencies in specialized advertising /marketing disciplines.
Alexander Mitroshenkov says that the appearance of a new and strong business operation base in Russia, at a time when the world is in the depth of a financial crisis, will provide clients with additional guarantees for success and stability. At the same time it will also change the whole configuration of the Russian advertising market.
According to Advertising Expenditure Forecasts published in October 2008 by ZenithOptimedia, Russia's advertising market was ranked as the 13th-largest in the world in 2007, with total expenditures of US$8,957 million. By 2010, this market is forecast to grow to US$16,110 million, making it the world's sixth-largest advertising market.
This rapid growth makes Russia one of the most closely watched advertising markets globally. By establishing its own operations in Russia, Dentsu hopes to provide a more extensive range of services than was possible in the past.
Copyright © 2010 JCN. All rights reserved. A division of Japan Corporate News Network KK.
 Company Profile |  Print |  Alerts
|
 |
|
Dentsu and China's Ministry of Education Host 4th Advertising Education Seminars
(Sept 25, 2009)
|
|
|
Dentsu-Smart, Advertising Subsidiary, Set Up in Russia
(Dec 17, 2008)
|
|
|
Dentsu Lowers FY 2008 Earnings Estimates on Sluggish Economy
(Aug 12, 2008)
|
|
|
Newspapers' Group, Dentsu to Sell Regional Products via Net
(June 19, 2008)
|
|
|
Dentsu to Set Up Online Ad JV in India
(May 26, 2008)
|
|
|
Dentsu Posts 1st Profit, Sales Drops in 6 Years
(May 12, 2008)
|
|
|
Japan Ad Spending Tops 7 T. Yen for 1st Time in '07: Dentsu
(Feb 20, 2008)
|
|
|
Dentsu Retreats in April-Sept., Hakuhodo Advances
(Nov 16, 2007)
|
|
|
Dentsu Lowers FY '07 Earnings Estimates on Weak Ad Demand
(Nov 9, 2007)
|
|
|
Dentsu, Infront Sports & Media Launch Joint Venture to Distribute World Cup Broadcast Rights in Asia
(Oct 17, 2006)
|
|
|
